EITR

Film Synopsis

Grinding away at the inherited family business, Mohamed works tirelessly making sales of knock-off perfume, while living as a knock-off version of his true self. His doting mother Marwa brings him lunch everyday and sets up chay dates with potential romantic interests (and their families) what seems like every night. Inside of this monotony Mohamed is lying to himself about his sexuality and leaning into the mask of masculinity in order to maintain the expectations of those around him, but in reality the biggest expectations of how he should be are set by himself. We follow Mohamed on a day where the monotony comes to a screeching halt, when an unexpected charming customer enters his shop. Mohamed shares a connection with this beautiful stranger who lives in self-acceptance and who truly sees him underneath the many layers of Polo Sport adjacent cologne. In Eitr, Mohamed’s fear of his true desires will be tested as he is caught off guard by the power of being seen, but can this connection break him out of his performative shell, even for a lingering moment?